elegance and solidarity

PINK OCTOBER COLLECTION

Two white packs and a pink one from the Italian line of the collection dedicated to Pink October in collaboration with the IEO-MONZINO Foundation

an important cause

The Pink October Initiative

October is recognized worldwide as Breast Cancer Awareness Month. Each year, institutions around the globe promote the “Pink October” campaign to raise awareness about the importance of prevention, early diagnosis, and, above all, scientific research. For the second year in a row, we are proud to take part in this initiative with a dedicated collection.

together in support of research

The Institutions Involved

This year, we have chosen to collaborate with three exceptional partners:
- Fondazione IEO-MONZINO, which directly supports the European Institute of Oncology, ranked first in Italy and ninth worldwide in cancer research;
- Cancer Campus Grand Paris Gustave Roussy, which specializes in the treatment of rare and complex cancers at all stages of progression;
- Asociación Española Cáncer de Mama Metastásico, which is dedicated to research on advanced-stage breast cancer.

Our Offer

The Pink October Collection includes three different lines, one for each partner. All packaging can be customized with your hotel’s logo. Part of the proceeds from sales will be donated to the partner institutions in support of their research activities.