elegance and solidarity

PINK OCTOBER COLLECTION

an important cause

The Pink October Initiative

October is recognized globally as Breast Cancer Awareness Month. Every year, various institutions organize the “Pink October” campaign to raise awareness about the importance of prevention, early diagnosis, and, above all, scientific research. For the second year in a row, we have chosen to take part in this initiative by creating a dedicated collection.

together in support of research

The Institutions Involved

This year, we have chosen to collaborate with three exceptional partners:
- Fondazione IEO-MONZINO, which directly supports the European Institute of Oncology, ranked first in Italy and ninth worldwide in cancer research;
- Cancer Campus Grand Paris Gustave Roussy, which specializes in the treatment of rare and complex cancers at all stages of progression;
- Asociación Española Cáncer de Mama Metastásico, which is dedicated to research on advanced-stage breast cancer.

Our Offer

The collection dedicated to Pink October is composed of three different lines, one for each partner. All packaging can be customized with your hotel’s logo. Part of the proceeds from sales will be donated to the partner institutions in support of their research activities.