TAZFOOD is a forward-thinking company, a leader in the production of personalized minibar items and food amenities, and gourmet specialties for luxury hotels and resorts around the world. Since the very beginning, we have always prioritized our clients' needs and continually evolved to offer solutions aligned with the moment.

Why a New Identity

In recent years, TAZFOOD has undergone a major evolution, marked by strong growth and the development of innovative projects. This transformation brought with it the need for a new brand identity that could reflect our progress while ensuring continuity and consistency in our client relationships. In fact, staying true to our roots while embracing a forward-looking image is one of our top priorities.

Starting from the values that define us—innovation, craftsmanship, and excellence—we refined our communication style. Our new look, more iconic and contemporary, is designed to meet the expectations of all our clients: loyal partners, recent customers, and those yet to come. This allows us to elevate the TAZFOOD experience further, making it even more unique and personalized.

The guidelines developed during this transformation process now serve as the foundation for our new communication approach and inform our visual identity across all touchpoints, from social media to advertising campaigns. They shape every interaction with our brand, from the very first contact to the final product delivery.

A Broader Vision

With this new identity, we can better define our vision and consistently implement various initiatives to deliver authentic, handmade, and innovative products.

“TAZFOOD aims to help luxury hotels create unforgettable experiences for their guests through products designed to surprise and build loyalty.”

A. Arrò, founder of TAZFOOD

The Challenges

Shaping a new identity takes time, dialogue, and thoughtful introspection. Over the past few months, we’ve faced our share of challenges: ideas to question, visions to refine, and perspectives to align. We took a long, honest look at who we are, what goals we aim to pursue, and the direction we want to define for the future. It was essential to carefully examine our strengths and weaknesses to fully understand what makes us unique.

Along the way, the need to redefine our priorities became increasingly clear, highlighting the most authentic and representative aspects of who we are, while letting go of what no longer reflected us. From ongoing collaboration and the invaluable contributions of our entire team, a new identity emerged, one that’s coherent, balanced, and aligned with the values that guide us every day.

The New Brand TAZFOOD

A Timeless and Iconic Logo

We proudly completed the transition from TAZ DI BLEU to TAZFOOD. Taz di Bleu means Blue Farmhouse in Occitan, once spoken across southern France and Piedmont, where the company was founded. While the original name carried deep heritage, we decided to embrace a more international one that reflects our global presence in luxury hospitality and is easier to recognize online and offline. Thus, the new logo was born, with an iconic character that goes beyond fleeting trends.

‍

Bespoke Since 1995

Another important change is the development of new taglines, concise phrases that can be associated with our brand and accompany the logo to extend its meaning. The most representative is undoubtedly bespoke since 1995, which reflects both our long-standing focus on personalization and our decades of experience.

Refined and Elegant Colors

Starting from the new logo and its accompanying taglines, we developed a color palette that reflects our renewed identity and embodies elegance and sophistication. We chose black and white—timeless symbols of refinement and luxury—balanced by warm gray, a touch of class that softens the contrast between the two.

In addition to the primary palette, we introduced other colors to distinguish our wide range of gourmet specialties and differentiate the various product categories. Here too, we favored soft, refined tones, perfectly suited to the world of luxury hospitality.

Our Gourmet Delicacies

Until recently, our gourmet specialties had not been clearly categorized, but now, they are organized into seven distinct groups. We also created a unique name to set them apart from other projects related to our gourmet creations. This is how TAZCLASSICS, our most beloved delicacies, were born.

A Renewed Digital Experience

After shaping the new identity, we focused on building a website that would align with our values while offering a more modern and user-friendly experience. Reflecting our palette, the site features white, black, and warm gray. The design is contemporary and visually engaging, centered on conveying the values of luxury, elegance, and craftsmanship that define us. Overall, the user experience is smoother and more intuitive, designed to inspire trust, convey reliability, and reinforce our authority.

Our Collections

This section of the website showcases our full range of packaging created in-house, including both our iconic food amenities and minibar products. The food amenities include all of our gift boxes, perfect for guest welcomes and special occasions. Minibar products, on the other hand, are designed to offer unexpected moments of delight in the hotel room. Thanks to the site’s new user interface, it’s easy to browse the different options, explore all available customization features, and discover the best combinations of our gourmet specialties for each package.

The Specialties

We’ve also dedicated a special section of the website to all our gourmet specialties, featuring both the iconic TAZCLASSICS and our latest creation: TAZLAB. This innovative lab is where our chefs research, develop, and craft high-end gastronomic delicacies.

What sets TAZLAB apart is its entirely in-house production process, from ingredient selection to final creation. This allows us to guarantee the highest quality in every product and meet the diverse needs of our clients by developing original recipes in collaboration with top hotel chefs.

Our Bespoke Services

The new website also shines a spotlight on what truly defines us: personalization. Since 1995, we've committed to providing tailored solutions to all our clients, from simple touches to full bespoke projects.

The dedicated bespoke page explores all available options:

• The wide range of boxes and packaging with different colors and dimensions;
• Custom graphics and printing;
• Logo and payoff print on request;
• Luxurious finishes, like hand-tied closing ribbons or foil stamping;
• Exclusive editions, crafted on demand, featuring products that go beyond our main offering.

What's Next

The creation of our new identity has sparked many other developments within TAZFOOD. Some are already online, like TAZLAB and our delicious newsletter TAZNEWS. Others are on their way: new product lines, expanded collections, original display boxes for minibar products, and much more.

Explore our brand-new website to discover all the updates and experience the new TAZFOOD for yourself.